NFC uses passive targets (with no batteries!) and random devices that are not powered (so called tags or stickers, sometimes aka transponders or labels) – all of which you can buy on this site as part of the Identive offering. NFC Tags are essentially “targets” that “want” to be touched by NFC devices like mobile phones. These Tags can contain information per se or point (i.e. direct) you to information, applications or services.
As you can see above, NFC is coming to many phones and handset manufacturers like Nokia, HTC, Samsung, RIM (Blackberry) have been pushing the deployment of the technology. Amongst the above and others, Google is developing application tools to allow application programmers to write programs that utilize NFC. The Android platform is called “Gingerbread” and it offers APIs to developers to allow for: Tag Read, Tag Write and Peer to Peer communications. Basically just touch to exchange data… and more! Google is also coming out with a new software platform that is called “Ice Cream Sandwich” and that supports NFC as well. Similarly, Nokia has been a long term supporter and developer of NFC technology and several smartphones offered by Nokia offer NFC functionalities. The phones based on the Windows Phone 8 platform coming out towards the end 2012 will very likely have NFC functionalities as well in their majority. Other handset manufacturers such as HTC and Samsung have joined into offering NFC technologies and we obviously hope that NFC will become a standard offering and core technology component in all phones. It is expected that 200 million phones with NFC technology will have shipped by the end of 2012.
Identive has been on the front of NFC development, support and implementation. We design, manufacture and obviously sell readers, tags and solutions surrounding NFC and we pride ourselves of knowing a fair lot of this exciting technology.