Customer purchase smart cards decisions vary with respect to end-user industries. Despite product quality and performance being the most important factors, other factors such as price, delivery time, and global network also influence purchasing decisions. Traditional markets are dominated by large conglomerates but are expected to witness further consolidation. Niche applications drive newer entrants into this market.
Companies need to deploy effective growth strategies to tap into growing end-user markets. Currently UHF RFID dominates the market. RTLS is expected to witness considerable growth opportunities. Significant growth potential exists in developing economies, especially in Brazil, Russia, India, and China. Building an ecosystem of partners will help establish a quick foothold in the market for newer entrants. Aviation, cold chain, patient monitoring, and high technology are high-growth markets.contactless cards
Passive is expected to dominate the market over the forecast period with considerable demand for UHF tags due to pricing. Active continues to cater to specific applications with real time location systems (RTLS) expected to offer considerable potential. Whilst Europe and North America were early adopters of the technology and account for a major share of the world market, the future demand is expected to be steady. Emerging Markets, such as Brazil, India, South Africa, the Middle East, Russia, and China, are expected to embrace this technology, thereby offering considerable growth opportunities.combo cards
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